Certified Social Media Marketing

  • Course Duration36 Hours
  • Course IntakesFEB JUNE SEP
  • Course Fee LKR 32500

Certified Social Media Marketing

Certified Social Media Marketing involves the strategic management and advertising of businesses on various social media platforms. This includes analyzing and optimizing marketing campaigns on major social media platforms to increase engagement, reach, and ultimately, sales. Obtaining certification in this field demonstrates a deep understanding of the latest social media trends and best practices for successful marketing.

 

Program Learning Outcomes
  • Understand the social media foundations
  • Planning a dynamic social media strategy
  • Use advanced features of the most popular social networks
  • Be able to fully audit their organisation's campaigns
  • Build a social media strategy
  • Understand the fundamentals of content marketing

Modules

18 Hours
  • Social Research Marketing PDF
  • How social media can change my business PDF
  • Paid Promotion: Ads and Contests PDF
  • Social Content PDF
  • YouTube and Social Video PDF
18 Hours
  • Social Apps PDF
  • Social Commerce and Affiliate Marketing PDF
  • Social Customer Service PDF
  • Social Strategy PDF
  • Collaborative Marketing and Crowdsourcing PDF

The Certified Social Media Marketing course is ideal for anyone interested in pursuing a career in social media marketing. A  marketing professional looking to upskill, or a business owner looking to improve your online presence, this course will provide you with the knowledge and skills needed to succeed in the digital marketing industry.

 

Upon completion of the Certified Social Media Marketing course, participants will be required to take an online exam consisting of multiple-choice questions and 2 open-ended questions. To earn the accreditation of "Certified in Social Media Marketing," a passing score of at least 70% is required on the exam. This certification serves as a valuable credential for individuals seeking to demonstrate their expertise in social media marketing.

  • Assignment 1 - 10% of final marks.
  • Assignment 2 - 20% of final marks.

Final MCQ Examination - 70% of final marks.